In today’s data-driven world, many organizations struggle to scale data consumption, with their data scattered across multiple systems, making it hard to access, understand, and leverage effectively. How can organizations transform this raw data into value, enabling it to drive decision-making, innovation, and AI adoption? This practical guide helps Chief Data Officers (CDOs) and data leaders to transform their data strategy and meet their goals by implementing self-service data product marketplaces.

Growing data volumes, increasing complexity and pressure on budgets - just some of the trends that CDOs need to understand and act on. Based on Gartner research, we analyze CDO challenges and trends and explain how they can deliver greater business value from their initiatives.

In an increasingly data-driven world, understanding the differences between data, metadata, data assets, and data products is essential to maximizing their potential. This is because these interrelated yet distinct concepts each play a key role in driving digital transformation by facilitating data sharing and consumption at scale.