Success story

Birmingham City Council delivers insights and efficiency with public data marketplace
Published on 24.02.2025
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The largest local authority in the United Kingdom, Birmingham City Council serves a population of over one million citizens. Due to its size and range of activities it collects, generates, and uses an enormous amount of data. It recognized that sharing this effectively with its community would deliver enormous benefits.
Its self-service data marketplace therefore features comprehensive information organized into nine themes, with every dataset provided with its own insights page to explain and give context to the data it contains. This enables users, including staff, citizens, voluntary organizations and healthcare bodies to easily understand information, ensuring accountability, boosting collaboration, and driving improvements.
Find out more in the success story.
As a council serving a large community of citizens and businesses, Birmingham understands the power of data. We therefore wanted to make our portal a marketplace for insights, moving beyond raw data to user-friendly data assets, ensuring that information was easily understandable and usable to all through visualizations, dashboards and data stories.
Birmingham City Observatory Lead, Birmingham City Council

